A restaurant from the Israeli chain BLACK, known for its top-quality burgers, has appeared on the Polish market. We were responsible for developing the visual adaptation of the brand and for co-creating the space of the first restaurant location – in the Arkadia Shopping Center.
The concept of visual identification is based on a simple logotype and a supporting symbol of a “magic” hand that creates secret recipes for the best burgers. The set of icons and restaurant murals has been created in cooperation with the illustrator Amadeusz Mierzwa.
There are not only murals in the restaurant, but also decorative and directional neon lights. We have also designed a set of printed materials: menus in various formats, take-away boxes, wrapping paper and bags. The waiters serving the dishes are dressed in t-shirts with elements of the restaurant’s identification, contributing to its energetic character.
Mamastudio for BLACK Burgers'n'Bar
- Brand Identity
- Digital Branding