CześćCiało

BACKGROUND

Cześć Ciało is the first safe and free social media educational space for children and parents focused on adolescence. It lets young people independently and thoroughly understand all of the changes happening to their bodies. Also, it provides parents with verified information to assist in conversations with their teens. The project was developed in response to the lack of relevant educational programs in schools and the demand for accurate information about the body and adolescence.  

INSIGHT

Communication and information directed at teens must be conveyed in a direct and appealing manner. This way, the young audience will feel at ease and the subjects (many of them taboos) can be demystified in a welcoming and comprehensible environment. We want to develop a bond with our audience and win its trust and favor among both teenagers and their parents.

SOLUTION

Cześć Ciało’s visual identity was designed to reflect how its audience might have created it while doodling in their notebooks during class. We designed a space in which adolescents will intuitively navigate among the covered topics.

Our design captures attention with its sincere, hand-drawn illustrations which directly, and often humorously, capture emotions and introduce the topics. We also used a very broad color palette to offer dynamic and lively navigation among the covered subjects.

The system is flexible and easy to use. Its limited set of custom, in-house designed visual elements can be endlessly recombined to create cohesive, appealing and highly-engaging social media posts. After all, this is the environment where adolescents usually communicate and search for information and support.