Der Whisky

German Engineered Whisky.

Background

What if the Germans made whisky? Would it be festive and folkloric like Oktoberfest, or precise like the interior of a BMW? This playful question became the starting point for a brand concept built around cultural stereotypes, reimagined with a wink.
Challenge

To create a whisky brand “made in Germany” that cleverly plays with cultural clichés, transforming them into a coherent and distinctive visual concept.
Insight

When we think of German quality, we think of precision, consistency, and attention to detail. These qualities align perfectly with the whisky-making process: controlled, methodical, and exact.
Solution

The starting point for the brand was the idea of “German Engineered Whisky.” This concept shaped both the name and the visual identity.
“Der Whisky” is a name with a wink, slightly ironic, yet firmly rooted in German rationality.
The minimalist cylindrical bottle evokes the feel of a laboratory measuring vessel. A rectangular label, limited color palette, and restrained typography reinforce the image of a product crafted with engineering-level precision.