Dobra Torba (Good Bag)

Dobra Torba (Good Bag)

Dobra Torba helps save food from being wasted.

  • Background

    Every year in Poland, about 9 million tons of food products end up in the trash can.
  • Challenge

    The mission of Food Banks is to save food from wasting and give it to those in need. Every day, employees and volunteers of the Banks collect unsold, good-quality products from supermarkets, which then go to aid organizations.
  • Insight

    In 2019, thanks to constant cooperation with retail chains, Food Banks managed to save 10,000 tons of food products, including 1,994.7 tons from the Biedronka chain of stores.
  • Solution

    20 grosz from the sale of each Dobra Torba goes to Food Banks. 1 PLN collected thanks to the Dobra Torba is 8 kg of saved food, from which up to 16 meals can be prepared. Let us save food from wasting and give it to the most needy.

Mamastudio for Jeronimo Martins

  • Project Management
    Joanna Zalewska
  • Design
    Rafał Możdżyński
  • Art Direction
    Michał Pawlik