BLACK Burger’n’Bar
It's black magic
Dobra Torba (Good Bag)
Dobra Torba available in Biedronka helps to save food from wasting.
Packaging
I CARE, I DO NOT WASTE FOOD
Every year in Poland, about 9 million tons of food products end up in the trash can.
Where most is wasted?
Primary production
Surplus of raw material
Incompatibility of the cultivation technique
Inappropriate harvest time
Transport and storage
Mechanical damage during loading and transport
Industrial processing
Losses during production
Errors in packaging processes
Sale
Incorrect product display conditions
Over-provisioning
Consumption
Irrational shopping
Wrong food storage
Failure to read labels
Too large portions
MEALS WORTH THEIR WEIGHT IN GOLD
The mission of Food Banks is to save food from wasting and give it to those in need. Every day, employees and volunteers of the Banks collect unsold, good-quality products from supermarkets, which then go to aid organizations.
In 2019, thanks to constant cooperation with retail chains, Food Banks managed to save 10,000 tons of food products, including 1,994.7 tons from the Biedronka chain of stores.
20 grosz from the sale of each Dobra Torba goes to Food Banks
1 PLN collected thanks to the Dobra Torba is 8 kg of saved food, from which up to 16 meals can be prepared.
LET’S START TODAY!
Let us save food from wasting and give it to the most needy.
Mamastudio for Jeronimo Martins
Scope
- Packaging
- Branding
- Visual language
- Art direction
