Good Mood

Good Mood is a brand that — quite literally — looks at you. And you… simply reach for a good mood.

Background

Broadly defined snacks — mainly sweet, but also beverages, with potential expansion into new categories in the future.
Challenge

How do you achieve strong shelf visibility when products are scattered across different parts of the store and appear in multiple categories? How do you maintain a sense of variety while developing a coherent and powerful brand language?
Insight

“Googly eyes” — the name of the iconic wiggly-eye stickers everyone knows. We often get those very eyes when we’re hunting for something sweet in a store or searching through the kitchen cupboards. But “googly eyes” are also a universal way of bringing objects to life. Stick them on your phone, your coffee cup or even a fire hydrant, and suddenly everything gains personality.
Solution

That’s how the idea was born: turn every product into a brand hero. A bold, expressive packshot — chocolate, cookies or fruit — paired with a logotype featuring googly eyes… and we’ve got it! Set against vibrant, energetic yellow brand colours, we showcase dozens of brand heroes: chocolate-themed, cookie-themed and many more. Good Mood becomes a cohesive and distinctive brand presenting an endless (!) list of snack variations that help consumers catch a good mood anytime. By using expressive, playful brand heroes, the brand not only stands out in the crowded snack universe but also builds an emotional connection with consumers, regardless of category or shelf placement.