Gozito
The art of bee'ing. New insect screen technology brand.
Brand Identity, Packaging
Gozito focuses on selling insect screens that fit into building windows. It’s a simple, generic product like many others in the UK market. Gozito screens keep unwelcome guests — flies, mosquitoes, and bugs — where they’re happiest: outside.
Our task was to create a distinctive brand with personality that would open up space for unconventional communication. We sought a branding approach that would elevate this generic product to a different emotional level, beyond the technical realm where the competition operates. Shifting away from industry jargon and replacing it with standout storytelling required the creation of a new tool.
Insects are an essential part of the ecosystem, and their well-being directly impacts human life. This product “protects” both people and insects, allowing us to live together while keeping our spaces separate. In our communication, it’s important to address the needs of both sides. This approach provided the space and opportunity to reach a wider audience, without dividing them into insect opponents and supporters, by finding a solution that leaves everyone a winner.
The Gozito brand launch was carried out with a modest budget, so it was crucial to build an identity that could be easily and consistently used across brand communication, especially in digital spaces. We opted for distinctive illustrations that are easy to animate, enabling playful real-time marketing. The intense colors used in the design are not random — they are inspired by the British Union Flag, with a slight twist that reflects the Gozito brand.
The origin of the name (“go mosquito!”) inspired us to develop the story behind the brand. It’s a story of mosquitoes, our brand’s anti-heroes, who usually don’t manage to beat Gozito. They help build the brand’s personality and communication tone, making it easy to animate and play with in real-time marketing.
Gozito has won the hearts of Bug Life, an organization dedicated to protecting insect populations in the UK, and is its official partner. After all, it’s better to keep insects out of the house than to eliminate them.
Mamastudio dla Gozito
Zakres prac
- Strategia
- Art Direction
- Design & Character Design
- Animation
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Design & illustrations & animation
Ania Martowska -
Director
Marta Kalinowska -
Video & Photo
Kuba Kossak