Gozito

The art of bee'ing

Brand Identity

Packaging

Background

Gozito focuses on selling insect screens designed for windows in buildings. It’s a simple and generic product, similar to many others on the UK market. Gozito screens keep uninvited guests — flies, mosquitoes, and bugs — exactly where they belong: outside.
Challenge

Our task was to create a distinctive brand with personality, opening the door to unconventional communication. We sought a branding approach that would elevate a generic product to an emotional level, beyond the technical scope of competitors. Moving away from industry jargon and replacing it with unique storytelling required the development of tailored tools.
Insight

Insects are a vital part of the ecosystem, and their well-being directly affects human life. This product “protects” both humans and insects by enabling us to coexist while keeping our spaces separate. Highlighting the needs of both sides became a central aspect of our communication. This approach allowed us to reach a broader audience, avoiding divisions between insect enthusiasts and detractors, and presenting a solution where everyone wins.
Brand heroes

The brand name (“go mosquito!”) inspired us to develop a backstory. The stars of this story are mosquitoes — our brand’s anti-heroes, who almost always lose against Gozito.They help build the brand’s personality and tone of communication, enabling fun animations and effective real-time marketing. Gozito has won the support of Bug Life, a UK organization dedicated to protecting insect populations, and is now an official partner. After all, it’s better to keep bugs out of your home than to eliminate them.
Solution

The Gozito brand launch was carried out with a modest initial budget. It was crucial to design the brand identity in a way that ensured easy and consistent use across communication channels, particularly digital ones. We focused on distinctive illustrations that could be easily animated and adapted for real-time marketing. The vibrant colors used in the design were no coincidence: they draw inspiration from the British Union Flag, with a subtle twist that reflects Gozito’s unique character.