Internity Home

A system that brings inspiration and functionality together.

Background

Internity Home is a unique space created with interior architects in mind, a place for collaboration, education, and inspiration, operating on the market for over 30 years. As a true one-stop-shop, Internity offers everything: from moodboards and samples to client meetings and timely delivery of selected materials. The brand’s mission is to foster a culture of design and build a community of design enthusiasts.
Challenge

To design a visual identity that reflects the complexity and modernity of the Internity Home model. At the same time, to create a cohesive and distinctive identity for IH Icons – the brand’s own line of premium interior products.
Insight

Architects expect clarity and structure from visual identity: clean grids, geometry, clear layouts, and logical systems.
Solution

We developed a modular visual identity system based on compositional clarity and structure. We designed a new logo, color system, and typography that are functional, contemporary, and easy to implement across all brand touchpoints. In parallel, we introduced IH Icons – a premium product line that highlights the uniqueness and authorial character of the collections.