Jamango is part of the Suntago water park – the Park of Poland investment. It’s as many as 32 themed slides for children and adults. The Jamango zone also includes swimming pools, restaurants, a paddling pool and water playgrounds for children.
We wanted to create a visual identity that would be joyful and full of life. We wanted it not only to encourage people to have fun, but also to be consistent with other Park of Poland brands. The Jamango logo is a lettering journey into the world of twisty, crazy slides. The colours used – green and orange – are dynamic and contrast with each other.
Jamango is primarily a place for the youngest. We designed the mascot of the zone – lovable crocodile Jay, who is a guide in the water jungle.
Jay is accompanied by the Jamango family – smart crocodile girl Megi and the astute squid, professor Otto. Fun animal characters appear in print materials, in water park murals and even as mascots!
Crocodile Jay also appears on other communication channels, including the SoMe Jamango profiles we manage. Running company profiles on Facebook and Instagram, we focus on a light-hearted message, interesting shots, creative video content and strengthening of identification.
We came up with the names of the Jamango water slides and designed for them signs that are colourful, fun and full of lettering madness.
Just drop by!
Mamastudio for Jamango
- Art direction
- Digital branding
Design & Character DesignAnia Martowska
IllustrationAnia Martowska, Marcin Mokierów-Czołowski