Brand Identity, Digital Branding, Design of Public Space
The visual identity of the Łódź Philharmonic is built on a characteristic element of the facade – the architectural showpiece of the Philharmonic, which is the entrance gate.
The logotype, being a visual interpretation of the gate, acquires a symbolic meaning – it equates to the transition to the world of sound, music and rhythm. The rhythm of the lines is used to build the other elements of visual identification, icons and the navigation system in the building.
The Łódź Philharmonic is a unique place not only because of the magnificent building made of concrete, wood, glass and stone, with a total area of over 4,000 square meters, but also through its unique instruments – two completely independent pairs of organs: baroque and romantic. Their construction is the largest organ project in Poland and a unique event on a supra-European scale.
Mamastudio for Filharmonii Łódzkiej
Scope
Brand Identity
Digital Branding
Wayfinding
Project Management
Erik Hurless
Design
Konrad Sybilski
Art Direction
Michał Pawlik
Related projects
Centrum Nauki Kopernik (Copernicus Science Centre)
Navigation around the iconic place on the map of Warsaw's Powiśle