Mleczna Dolina

Mleczna Dolina is the own brand of the largest grocery chain in Poland, Biedronka. The Mleczna Dolina includes dairy products. Our task was to rebrand the brand.

Brand Identity, Packaging

Mleczna Dolina

PACKAGING SYSTEM

We have created 160 packaging designs that form several product lines. Each line is characterized by separate colour codes. Maciek Polak has made the illustrations especially with Mleczna Dolina in mind.

We wanted to create a strong brand, which is why a descriptive logotype is an important and highly exposed element of each package. The architecture of the packaging is economical and minimalist, thought out in such a way as to convey the most important information in a transparent and as simple manner as possible.

Mamastudio for Jerónimo Martins

Scope

Brand Identity
Packaging

Project Management
Magdalena Assanowicz, Joanna Zalewska
Design
Maciej Bączkowski, Paweł Marcinkowski
Art Direction
Michał Pawlik