Mleczna Dolina

Mleczna Dolina is the own brand of the largest grocery chain in Poland, Biedronka. The Mleczna Dolina includes dairy products. Our task was to rebrand the brand.

Brand Identity, Packaging

Mleczna Dolina



We have created 160 packaging designs that form several product lines. Each line is characterized by separate colour codes. Maciek Polak has made the illustrations especially with Mleczna Dolina in mind.

We wanted to create a strong brand, which is why a descriptive logotype is an important and highly exposed element of each package. The architecture of the packaging is economical and minimalist, thought out in such a way as to convey the most important information in a transparent and as simple manner as possible.

Mamastudio for Jerónimo Martins


  • Brand Identity
  • Packaging
  • Project Management

    Magdalena Assanowicz, Joanna Zalewska
  • Design

    Maciej Bączkowski, Paweł Marcinkowski
  • Art Direction

    Michał Pawlik