OLX

OLX. System that creates a new order.

Background

OLX is not just an ordinary sales platform. It is a place deeply rooted in the everyday lives of its users, enabling them to make valuable exchanges and offering a wealth of opportunities. At the same time, it makes it easier to find and obtain what they are looking for most, from a wide range of items and services to a new job. OLX is a place where everyone wins.
Challenge

The previous OLX visual identity system, introduced a few years ago, proved too rigid and difficult to implement. It limited creative freedom and failed to meet the demands of fast-paced, everyday communication, especially across digital and social channels.
Insight

Brands built on high-frequency communication, especially those publishing large volumes of sponsored content, need a system that ensures visual consistency while allowing variety and flexibility.
Solution

The refreshed OLX positioning is rooted in the idea of exchange, mutual benefit for both sides of every transaction. The key symbol of this value became the arrow: a mark of motion, flow, and connection. We created a graphic system centered on a simple yet distinctive arrow shape that increases brand recognition and performs equally well in digital and outdoor formats. The arrow doesn't just structure layouts - it directs focus to what matters most: visuals, videos, emotions. It allows the system to support a wide range of content formats while maintaining balance between cohesion and adaptability. We developed a complete color palette for the brand. The primary colors – OLX Charcoal and OLX Teal – define a vibrant, modern character. Accent colors – OLX Yellow, OLX Coral, and OLX Blue – support the system with flexibility and visual punch. A consistent color scheme reinforces OLX’s visual identity and enhances brand recognition across all communication channels.