Polpharma Biologics
Refreshing the image of the largest biotechnological company in Poland
Polenergia
Refreshing the visual language of the largest private energy group in Poland.
Brand Identity, Digital Branding
ENERGY FROM THE FUTURE
Polenergia creates an ecosystem of innovative solutions based entirely on clean and green renewable energy. Changes in the company’s positioning had to affect its visual identification. We were invited to organize and refresh the visual language and brand communication together with the client.
TURQUOISE ENERGY
The logo, functioning since 2014, has undergone a strong correction, corresponding to the changes in the brand strategy. We have replaced the previous writing with capital letters with modern, clean lettering, with capitalized text. The company’s mission is to actively support the transformation of the Polish energy market through the development of a low-emission economy, clean and renewable energy sources, therefore the simplified and drawn signet now has the colour of turquoise green.
CONSISTENT SYSTEM ON ALL PLATFORMS
The result of our cooperation is a full system of visual identification elements used by the Polenergia brand. From representation in social media and the website, at the company’s headquarters and customer service centres throughout the country.
Mamastudio for Polenergii
Scope
- Brand Identity
