Polenergia

Polenergia is the largest private energy group in Poland, providing customers with clean, renewable energy produced onshore from its own wind farms and photovoltaic installations.

To design a visual identity that reflects the brand’s modern, transparent, and future-oriented character, rooted in renewable energy sources.

In the renewable energy category, green and blue color codes dominate, offering a universal and instantly recognizable signal to both individual and business audiences. The challenge lies not in rejecting these codes, but in making them your own.

Polenergia isn’t a challenger brand – it’s a market leader. That’s why we embraced category conventions while giving them a new, refined expression. We redesigned the logo and wordmark with a modern, sentence-case typeface, and introduced a distinctive turquoise hue – fresh, recognizable, and forward-looking.

The result is a full visual identity system applied consistently across all platforms: from social media and the website to physical locations and customer service points. A system that reflects what Polenergia stands for today: clarity, innovation, and leadership in the energy transition.