Rezerwat Jabłek (Apple Reserve)

We bring back the flavors of forgotten apples – Rezerwat Jabłek celebrates old varieties and the traditions of Lower Silesia.

Background

Rezerwat Jabłek is a new Polish brand promoting hand-pressed juices made from forgotten apple varieties. Born out of a longing for the flavors of childhood, the brand tells the story of these old apple varieties in a way they deserve – celebrating their history, aromas, and unique character. The project originated in Lower Silesia, where traditional orchards and old fruit trees can still be found. These true "reserves" are not only a cultural legacy but also the source of inspiration and ingredients for the brand’s products.
Challenge

Our task was to develop a communication strategy, visual identity, and packaging for the brand, emphasizing its authenticity and local roots. The key challenge was to differentiate Rezerwat Jabłek in the premium category while engaging an audience longing for natural flavors and tradition.
Insight

Flavor has the power to evoke memories. For many consumers, the taste of old apple varieties represents the flavor of childhood, now almost forgotten. Consumers increasingly yearn for authentic products that tell a story and celebrate local heritage.
Solution

Rezerwat Jabłek was created to preserve the unique flavors of old apple varieties while telling the story of Lower Silesia’s heritage. To express this authenticity, we designed a communication system and visual identity that reflect the artisanal and natural character of the brand. Warm, organic colors and delicate illustrations evoking traditional orchards gave the packaging a distinctive style. Furthermore, the promotional film introduced the brand to the market by combining its values of authenticity, locality, and high quality, engaging the audience in a narrative about protecting forgotten flavors and traditions.