Suntago is an investment of Park of Poland and our client since 2017. This is a truly unique place — the largest indoor water park in Europe with over 700 real palm trees imported from warm countries and thermal waters from its own intake. We gave it a name and created the entire visual identification including, among others logos of the park and its zones and way findings.
The inspiration to create the Suntago logo was the lettering that is full of warmth and joy. The letters differ in shape and angle of inclination, they are lively, emotional and strong. In the logo, we used navy blue, which was taken directly from the colours of the mother brand (Park of Poland). The palm motif is associated with relaxation in warm countries and gives the sign a pleasant feel. The identification is complemented by intense, holiday colours and a simple, graceful font.
The visual identity of Suntago is constantly visible on company profiles in social media (Facebook, Instagram, TikTok), which we have the pleasure to look after on a daily basis. Particularly noteworthy are video materials on TikTok and photos that appear regularly, among others in stories and profile on Instagram.
As part of the communication strategy, we have established the role and nature of individual channels so that they reach the certain target groups as effectively as possible. Owing to high-quality photos, videos, illustrations and texts, we effectively increased the reach and contributed to the increase in the number of followers.
The visual information system was designed to support moving around the park. The main challenge was to clearly define the zones of the facility and their functions, and to ensure high legibility of all messages. We wanted the use of attractions in the park to be easy and pleasant. Separate systems of directional markings, information plates, semaphores and small architecture objects were created.
The walls of the building have been decorated with murals with subject matter relating to the character and purpose of the interior.
There is a shop in the park where you can buy souvenirs and necessary accessories. A natural development of the visual identity of Suntago was to design gadgets with palm motifs and nice animal characters from the Jamango zone.
Mamastudio for Suntago
- Art direction
DesignZuzanna Rogatty, Ania Martowska, Gabi Golińska
IllustrationAnia Martowska, Marcin Mokierów-Czołowski