Suntago and Jamango

Suntago and Jamango – two worlds, one water adventure.

Background

In the town of Mszczonów, one of the largest entertainment investments in Europe has come to life. The biggest indoor water park on the continent. The project posed a major branding and naming challenge: to create two distinct yet connected worlds under one roof.
Challenge

How to name and design a place that brings a tropical atmosphere to life, offers an alternative to short holidays, and appeals equally to every member of the family – kids, teens, and adults?
Insight

The park was divided into two zones: one full of excitement and adrenaline for younger visitors, and the other calm and relaxing, designed for adults seeking peace and escape from everyday life.
Solution

This is how two complementary worlds were created: Jamango, full of energy, fun, and water slides, and Suntago, a place of sunshine and relaxation. Both visual identities draw from the carefree, holiday mood of faraway tropical islands. The Suntago logo features lettering full of warmth and joy. Each letter differs in angle and shape, symbolizing a laid-back, relaxed spirit. Palm trees in the logo instantly evoke the feel of a tropical escape. Jamango, in turn, is an explosion of color and form – a water jungle bursting with laughter. We designed a trio of mascots: Jay the crocodile, Megi the clever croc, and Professor Otto the squid. These characters guide children through the experience and appear across murals, printed materials, and toys.
We also developed names and logotypes for all the slides – fun, dynamic, and full of typographic playfulness. From the ground up, we built an entire brand world of aquatic adventure.