Lively, colourful and unpredictable. Visual identification of the VASINA fashion brand

Brand Identity, Packaging


We have prepared the visual identification of the VASINA brand – designed by Vasina Maćkowiak, stylist and costume designer. Her projects are distinguished by geometric forms, energetic colors and sophisticated or playful details. Such is also the identity we designed.

We have created two versions of the VASINA logotype. The basic record identifies the ready to wear collection. For individual clients, expecting tailor-made things, we have designed an encrypted, geometric version of the logotype referring to the nature of Vasina’s projects. This is a logotype for insiders only. All identification elements each time use the colours of the current collection.

The signet ring of a woman’s hand is a graphic equivalent of the slogan used by the designer: V for Vasina. The nature of the illustrations refers to the mysterious, extraordinary face of the collection and its author.

Mamastudio for Vasina


  • Brand Identity
  • Project Management

    Magdalena Assanowicz
  • Strategy

    Piotr Ręczajski
  • Design

    Zuzanna Rogatty
  • Art Direction

    Zuzanna Rogatty