YES

YES – a new symbol of modern luxury.

Background

YES is one of Poland’s top three jewelry brands, with over 40 years on the market. After decades of growth, the brand decided to significantly upgrade its visual identity.
Challenge

To shift YES into the visual language of luxury jewelry brands, while preserving the visual heritage that makes it instantly recognizable.
Insight

In the world of luxury, typography is everything. Elegance and timelessness are built on subtle details, refined proportions, and careful rhythm.
Solution

We had only three letters – Y, E, S – to work with. Y and E were subtly reshaped, but the true craftsmanship happened in the design of the S, which now defines the logo’s character. We also removed the logo from its green square background and said goodbye to the signature color. These two changes gave YES a visual timelessness.