Hartwig

Intuition. Style. Strategy.

Background

Hartwig is a creative studio specializing in styling, event production, and brand image development for public figures and companies. Founded by seasoned creative directors, the studio is known for its bold vision and intuitive feel for aesthetics and fashion.
Challenge

To design a visual identity that reflects the founders’ energy, confidence, and unapologetic style.
Insight

It’s creative thinking that makes brands and public figures stand out in unique ways. As the founders say: “We’re creative directors with 20 years of experience. We blend intuition, unique connections, market trends and a bit of humor to help every brand shine.”
Solution

Our goal was to create an identity that matched Hartwig’s energy: confident, expressive, and dynamic. We designed a custom typographic logotype: a true statement piece that commands attention.
The visual system is built on strong, graphic forms that allow flexible use across mediums.
In digital communication, large fashion-forward visuals dominate, contrasted by bold typography and logo placement. Together, these elements create a consistent and expressive identity that truly reflects Hartwig’s DNA.