The change was supposed to emphasize the boutique nature of the company and the high quality of its services.
We focused on the simplicity of visual elements, consistency, cleanliness and sophisticated printing – elegant papers and embossing.
A strong, economical and elegant logotype is confronted with illustrations that emphasize the creative nature of the studio.
The axis of our concept and the distinguishing element of the new TANK visual identification is the illustration. Each year we invite a different artist to cooperate with us: an illustrator, graphic artist or painter. His work accompanies all promotional activities of the TANK company.
The colour dominating in the illustration is the colour that we use graphically for the next 365 days.
The first artist with whom we started cooperation in 2017 was Tymek Jezierski. The graphics for 2018 were prepared by Karolina Rodanowicz.
Mamastudio for Tank Production
- Brand Identity
- Digital Branding