Under Twenty

A teenage skincare icon, reimagined.

Background

Under Twenty is one of the first Polish skincare brands created specifically for teens. Over the years, it gained a strong position thanks to its fresh, youthful appeal.
Challenge

How to bring the brand back to life and win the hearts of a new generation of teenagers?
Insight

Today’s teens are shaped by TikTok aesthetics – they gravitate toward clean, minimalistic design that works well both on screen and on the shelf.
Background

We stripped the packaging design down to the essentials, aligning it with current design standards and youth preferences. The Under Twenty logo was refreshed to reflect a more modern, energetic vibe. We also introduced a colorful “splash” system – a visual sign that links the product lines and adds clarity and consistency across the brand’s portfolio.