Under Twenty

Identification of Under Twenty, 20 Years Later.

Brand Identity, Packaging

Under Twenty

Under Twenty are cosmetics created with the needs of young skin in mind. In order to meet modern design standards and the expectations of young people, we limited the number of visual elements on the packaging to the necessary minimum.

We have given the Under Twenty logo a refreshing facelift.

We have introduced a theme that combines all products – the characteristic “splash” in three colours corresponding to three product lines.

Our goal was to design a visual identity that would allow the Under Twenty brand to win the hearts of the next generation of teenagers.

Mamastudio for Irena Eris


  • Brand Identity
  • Packaging
  • Project Management

    Piotr Ręczajski
  • Strategy

    Piotr Ręczajski
  • Design

    Zuzanna Rogatty
  • Art Direction

    Michał Pawlik