ZEW for Men

Natural washing cosmetics for men, with the addition of charcoal burnt in the Polish Bieszczady Mountains.

Brand Identity, Packaging

ZEW for Men

“Zew For Men” are natural washing cosmetics for men containing charcoal from the Bieszczady Mountains.


Our task was to design packaging that communicated strength, naturalness, masculinity and an active lifestyle.

Black colour and characteristic typography distinguish the packaging and give it a distinctive character. The shape of the letter “W” in the brand’s logo refers to the mountains.

An important element is a signet with a pen element and geographical coordinates showing the place of origin of the key ingredient of the product – coal from Bieszczady.

Mamastudio for Zew for Men


  • Naming
  • Brand Identity
  • Packaging
  • Art Direction
  • Project Management

    Magda Assanowicz
  • Design

    Konrad Sybilski
  • Art Direction

    Michał Pawlik
  • Copywritng

    Eric Hurless
  • Photo

    Paweł Marcinkowski