ANTY

A bike, just like YOU. A premium bicycle brand rebranding.

Background

Antymateria is a Warsaw-based manufacturer of high-quality steel urban bicycles, present on the Polish market for 10 years.
Challenge

Today’s premium bicycle customers are different from a decade ago. More and more people seek bikes that allow them to go beyond the city: into the wilderness, onto gravel paths, or deep into the forest. Antymateria responds to this trend by offering tailor-made gravel and cyclocross bikes. However, the brand’s existing visual identity and communication, focused solely on its urban DNA, no longer reflected this evolution. It was time for a strategic shift and a complete rebranding.
Insight

The brand is widely recognized for its product customization options – a key advantage that resonates with customers seeking unique aesthetics and tailored functionality. However, this was not reflected in Antymateria’s branding and communication. The logo, tone of voice, and visual elements didn’t convey the premium, custom-crafted experience the brand delivers.
Solution

A premium bike is like a piece of fine jewelry – designed for a specific person, crafted with precision, and admired for its beauty. In the new brand strategy, the customer becomes the CREATOR. They influence the look, functionality, and type of bike that is built specifically for them. Antymateria’s expert craftsmen "tailor-make" each bike using the highest quality components. The result? A one-of-a-kind bicycle, uniquely suited to its owner. To mark this transformation, the brand has shortened its name to ANTY. The new name not only adds a modern edge but also serves as a manifesto of the brand’s core beliefs.
ANTY Manifesto

We build bikes – but on our own terms. We are ANTY mass production. Every bike is crafted individually, with the utmost attention to quality. We are ANTY uniformity. We believe every customer should own a bike designed specifically for them. We are ANTY one-size-fits-all. Our products adapt to you, not the other way around. We are ANTY working alone. Our bikes are co-created with you – because the journey is just as important as the ride. We love the process of selecting components, fine-tuning details, and creating something extraordinary. That’s why we want you to be part of it – crafting a bike that is uniquely yours.